A segment from the March 21, 1989 edition of Entertainment Tonight focusing on the merchandising of the film. The '89 Bat-flick was one of the most brilliantly merchandised movies of all time- This video gives just a small taste of it.
Oh- And make sure to take a close look at the Toy Biz Batman Movie toys shown in this segment! They are the original prototypes for the line and are not the final production pieces.