In order to silence the fears of both studio execs and fans, this trailer was hastily put together and sent to theaters to give a feel for what the 1989 Batman film would be like. It was an enormous success and moved anticipation for the film into a high gear. Videocassettes of the trailer became hot items at convention circuits, and many fans were buying tickets for movies just to see the trailer (and then promptly walking out when it was over). Though discussed at length in the Batman anthology DVD special features, this trailer is strangely nowhere to be found in that set or on the Blu-ray re-release.
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