Special Feature: Batman Returns Comic Adaptation Comic Shop Promotional Kit

The Burton Batman films created quite a fervor for the comic book retailer in the late 80's and early 90's. Check out this promotional kit DC Comics sent out to retailers for the release of the Batman Returns tie-in graphic novels (the Batman Returns Comic Adaptation, "Catwoman: Defiant", & "Penguin: Triumphant"). Included are posted, stickers, bookmarks, shelf talkers, window advertisements, a pop-up display... even ad slicks for your local newspaper and a script for radio spots?!? Can you imagine having this much advertising effort for a comic book today?